Attentively and Blue State Digital Share How To Create an Influencer Driven Campaign!
Posted by Cheryl Contee on May 27, 2015
Where #nonprofits should start with influencer engagement. @ch3ryl @bsd @TaylorLCorrado. http://t.co/9YPUDV9wrn pic.twitter.com/vCrt4VFcsz
— attentive.ly (@attentive_ly) May 12, 2015
Cheryl spoke about the amazing network reach of nonprofits, citing that the average reach is around 40 million and that the top 5% of influencers can reach 200x more people than those currently in your CRM! She also explained the different types of influencers that nonprofits should be engaging with, and shared why “word of mouth” marketing is the most influential.
RT @BSD: You don't have to move huge numbers of people to have huge impact—@ch3ryl on activating your top 10% influencers #engagement
— Cheryl Contee (@ch3ryl) May 12, 2015
Perhaps most importantly, Cheryl explained how to identify and approach influencers - the best place to start is in your nonprofit’s very own database! Klout scores, bios, and interactions on social media are great indicators of who influencers are and how they are engaging with your audience.
Use Klout to spot influencers. They are not elusive!—@ch3ryl @attentive_ly on #influencerengagement
— Blue State Digital (@BSD) May 12, 2015
Why should nonprofits care? fluencers are great peer to peer fundraisers. Their audience is more likely to donate and join a cause when influencers facilitate emotional connections to the campaign for you.
"Influencers make highly effective, peer-to-peer fundraisers." @TaylorLCorrado @BSD. http://t.co/9YPUDV9wrn pic.twitter.com/aQHCXJWWaA
— attentive.ly (@attentive_ly) May 12, 2015
Make sure to connect w/ your influencers emotionally—@TaylorLCorrado on #influencerengagement pic.twitter.com/ghW2ZQZ3TK
— Blue State Digital (@BSD) May 12, 2015
Taylor Corrado of Blue State Digital also shared the types of content that will resonate with your audience and explained how to start an influencer campaign.
Create an #influencer content driving machine by sharing great stories—@TaylorLCorrado on #influencerengagement
— Blue State Digital (@BSD) May 12, 2015
Thank you @attentive_ly and @ch3ryl for such an awesome webinar on influencer engagement today! Slides and recording to come soon! @BSD
— Taylor Corrado (@TaylorLCorrado) May 12, 2015
If you missed the webinar, you can watch it now and download the slides here!
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