Non-profits now have an opportunity to build and expand with Google+ finally allowing businesses and organizations create brand pages. Before, not even non-profit leaders such as the United Way and the American Red Cross were able to utilize the once popular social networking platform. 

Google+ branded pages allows organizations to share articles, pictures, videos and links while building circles that can help you define member relationships. You can +1 people that will be featured on your Google profile and will easily appear in Google searches. Following users also keeps you updated on their Google+ accounts. 

These are the simple ways Google+ can help non-profits expand and build their online community:

• Popularity: Thanks to people "+1-ing" and following non-profits they can earn supporters and share their organization's information within circles - a great way to expand relationships with other Google+ users.   
• Exposure: Google's popular search engine now allows even greater exposure for non-profits thanks to the search engine's ability to look up new Google+ accounts.
• Distribution: Now non-profits can share photos, videos, and links to the Google community. 

Brand pages on Google+ allow the chance for features like hiding your follower content if you are either new or building support. You also have complete freedom to add useful links to your "About page". Google+ is allowing nonprofits the chance to control how they promote themselves in ways currently unavailable in peers like Facebook. Fission strongly recommends that all non-profits consider experimenting with Google+ pages.

Fission Strategy is excited to have their very own Google+ page to further promote both ongoing and past projects that help organizations inspire social good through social media.