With 150 Million active global users, it is nearly impossible for nonprofits to ignore Instagram when developing online outreach and social media strategies. Whether you are a newbie or pro user on the app, it’s easy to use and provides simple yet effective ways to promote events, build cause awareness, extend outreach of campaigns, and more.

Here are five great ways nonprofits use Instagram today:

1. Show Who You Are
Connect with your audience in an authentic way by giving the general public as well as your donors or fundraisers a behind the scenes look at your organization.



2. Show Who You Impact
Showcase your mission to the world with beautiful photography that captures the feelings and emotions of the people you impact.



3. Share Stats & Facts
Share statistics and facts about your work as part of the actual image or in the caption.



4. Hold Photo Contests
Choose a catchy and relevant hashtag for the contest and have users enter by posting a picture in instagram with your hashtag. The following example is part of a photo contest at the Bronx Zoo that uses the hashtag #BZSelfie.



5. Align with SMS Campaigns
Combine text and imagery to promote your SMS campaigns. Users accessing Instagram on their mobile phone can easily switch to their texting app and participate.


If you need help setting up instagram, gathering an audience, creating image posts, or creatively brainstorming ways you can fully utilize the app, Fission Strategy can help. Contact us today!

Related Posts:
Image Post = Best Post
How Your Nonprofit Can Use Instagram Video and Vine to Generate Action