Fission is pleased to announce that our client Pathfinder International (@PathfinderInt) won the 2013 DoGooder “Funny for Good” Video Award for No Joke. Choice Matters. Everywhere. Exciting news!

Presented by See3Communications, YouTube, the NonProfit Technology Network, and supported by Cisco, the DoGooder award recognizes the creative and effective use of video in promoting social good. Pathfinder is a global nonprofit dedicated to improving sexual and reproductive health. Fission worked with Pathfinder and Amy York Rubin (@Ayrubin) to envision and produce the video, craft a campaign strategy, and launch a campaign around the video.

Congratulations to the Pathfinder International team, and especially to Jaime-Alexis Fowler (@JaimeAlexis), Associate Director of Public Relations and Online Communications at Pathfinder. Watch and share the video!

Here are some recent tweets about the video:

Read more about the video and the organization on Pathfinder’s blog.

Adriana Dakin @apdakin is a strategist with Fission and a board member of Young Women Social Entrepreneurs. She has a Master in Public Policy degree from Harvard Kennedy School.