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Rewind...A Peek Into the Digital Engagement Video Series
Posted by Tanea Jackson on September 26, 2013
During the summer months, we unveiled our video series on 5 Digital Engagement Secrets with 3 different industry leaders. Just in case you missed it, here are all three videos in one blog post for your convenience. The topics included the storytelling battle for marriage equality, campaign tech trends for 2014, and utilizing analytics on all of your campaigns. Take their tricks and apply them to your cause, and don't forget to like and subscribe to us on YouTube!
We kicked off with Michael Crawford, the Digital Director of Freedom to Marry. He was itching to tell us about how he's winning the storytelling battle for marriage equality. If you have any additional storytelling tips, feel free to share them in the comments section.
The week after that, we talked with Mike Liddell, General Manager of NGP Van, Inc, who shared five digitial campaign tech trends for 2014. Mike is no stranger to running effective campaigns after being the Director of Online Campaigns for the Democratic National Convention in 2004.
Our final week of the series was all about analytics. If you're wondering how your non-profit organization can up the ante on using analytics to get more attention to its campaigns, look no further than Shabbir Safdar. Shabbir is Chief “Data Nerd” at the Safdar Group, and he shared his exclusive knowledge to help your nonprofit understand how to utilize analytics on all of its campaigns. Shabbir’s agency is known for focusing on executing nonprofit public education and grassroots campaigns based on metrics.
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