In 2013, Fission played an important role in successfully promoting the “Where I Am Going” campaign for Communities United for Police Reform (CPR). In addition to providing strategic support to help disseminate the campaign’s powerful videos, we also designed and developed the microsite wrapper that displayed the campaign’s videos. These videos portrayed a series of four personal experiences of community members with the New York Police Department’s “stop and frisk” policy that primarily targeted young, minority males. This campaign site attracted over 285,500 views of these powerful stories, and nearly 9,500 supporters have shared the videos online.The videos of a young man and a police officer even attracted the attention of Upworthy.com, which helped launch the story around the web. The campaign played a role in garnering support for two New York Community Safety Act Bills, and in June 2013 NYC City Council members heard the voices from the Where I Am Going campaign and shortly thereafter passed the two bills. Notably, Bill de Blasio (now Mayor of NYC), chose to speak out strong against stop and frisk policies, telling a story about his biracial son and congratulated CPR for their work on fighting against abusive stop and frisk policies.

Fission is currently working with the National Coalition to Abolish the Death Penalty (NCADP) to build the 90 Million Strong movement against the death penalty. You can read our post about how Martin Luther King Jr. opposed the use of the death penalty, and on Valentine’s Day we highlighted Dr. King’s choice to focus on love above hate. Working with NCADP and its state affiliate organizations, we have been able to train them in effective uses of social media and collect stories from supporters across the country who think the death penalty is wrong.

 

Fission and its sister company Attentive.ly have worked with Color of Change, an organization supporting the political power of Black America’s vote. We also continue to work with Define American, in an effort to support immigration fairness and shed a light the plight of undocumented Americans. We were able to support low opportunity youth by designing and developing the Yes We Code website, which teaches these youth how to connect technology to social justice.

Last year Fission was able to support NAACP-LDF by creating an infographic that provided information around the Voting Rights Act and the importance of Section 5. This infographic helped African-American residents of Shelby County, AL who sought to defend the constitutionality of the core provisions of the Act.

Join Fission Strategy as we continue in the legacy of action. We are ready, are you?