Project Summary:
Fission Strategy coordinated a multi-channel campaign for a live Greenpeace event on Mt. Rushmore, using Ustream, Twitter, Facebook, MySpace, YouTube, Flickr, and blogger outreach. The campaign scored international headlines, and the Christian Science Monitor ran a story on the “innovative and impressive use of social media”.
Quote:
The campaign scored international headlines, and the Christian Science Monitor ran a story on the “innovative and impressive use of social media”.
