On the eve of the UN Climate Summit in New York in September 2009, Oxfam organized a massive flash mob in Central Park with more than 1,200 people forming a giant Earth flowing through an hour glass symbolizing time running out and calling for action to address global climate change.  The images produced became an instant global media image.  For this project Fission recruited participants, engaged with NGO partner organizations, and conducted blogger outreach.  Fission also coordinated a Facebook event "recruitment day of action" that generated thousands of online invitations and RSVP’s for the flash mob.