How to Engage Everyday Instagram Influencers and Reach Millennial Donors

How to Engage Everyday Instagram Influencers and Reach Millennial Donors

How to Engage Everyday Instagram Influencers and Reach Millennial Donors

Instagram is here to stay. All organizations should definitely get on board with as strong an Instagram game as they have on Facebook and Twitter. In order to do this, however, you’ll need to play the influencer game—connecting with everyday influencers. But don’t be scared— jump in! The water’s fine and solid influencer engagement can be very rewarding.

But who are these Instagram influencers?

Check out this Adweek infographic on millennial women micro influencers. The below graphic is just a taste of what you’ll find if you head to the larger article. But as you can see, micro influencers are those with around 2k to 25k followers “who closely watch their style and brand affiliations”. On Instagram, follower count is important but so is one’s level of engagement—how many comments and likes an influencer receives can be a strong measure of persuasion.

Read the full blog post on Blackbaud to get our 3 tips! Here’s a sneak preview:

  1. Let Instagram suggest influencer accounts to follow
  2. Do your research on influencers and what interests them
  3. Ask those micro influencers to help

Get the full scoop: https://npengage.com/nonprofit-marketing/instagram-influencers/

Cheryl Contee (@ch3ryl) is CEO of Fission Strategy and co-founder of Attentive.ly, in Blackbaud’s suite of tools. 

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