Instagram is here to stay. All organizations should definitely get on board with as strong an Instagram game as they have on Facebook and Twitter. In order to do this, however, you’ll need to play the influencer game—connecting with everyday influencers. But don’t be scared— jump in! The water’s fine and solid influencer engagement can be very rewarding.
But who are these Instagram influencers?
Read the full blog post on Blackbaud to get our 3 tips! Here’s a sneak preview:
- Let Instagram suggest influencer accounts to follow
- Do your research on influencers and what interests them
- Ask those micro influencers to help
Get the full scoop: https://npengage.com/nonprofit-marketing/instagram-influencers/
Cheryl Contee (@ch3ryl) is CEO of Fission Strategy and co-founder of Attentive.ly, in Blackbaud’s suite of tools.