Online influencers are the most powerful force online today for moving awareness, advocacy, and giving. But who are the influencers you need to know, and what do we know about them? First, I’d like to recommend you look for micro-influencers in particular — i.e. those with substantial but not huge followings. They will likely be more accessible and helpful for your cause, and are driving change online—influencers are exercising leadership on Instagram in these times of crisis. As I wrote about engaging everyday influencers in a recent piece, millennials are closely tracking and taking inspiration from these everyday influencers. Given the popularity of Instagram among millennials, it’s critical to consider influencers can raise awareness for your cause on the platform.
Continue reading Cheryl’s advice about Instagram influencers on npENGAGE, Blackbaud’s awesome blog for nonprofits!
Cheryl Contee @ch3ryl is CEO of Fission Strategy and Co-Founder of Attentive.ly, which was acquired by Blackbaud. Cheryl recently spoke about influencer engagement at bbcon in Atlanta.
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