Spotlight: The San Francisco Foundation sought to understand current opportunities for growth to achieve an expanded base of savvy donors and demonstrate leadership in philanthropy. Fission took a metrics-informed approach by looking first at what is working well and what could be optimized:
- Researched key online metrics requested by the foundation for strategic planning.
- Analyzed the website and analytics data to align user flow with key messages.
- Researched social engagement with a variety of tools to show what messaging & platforms are working well.
- Conducted CRM and email analysis to make recommendations for streamlining segmentation.