Spotlight: In 2014 and 2015, Fission created a metrics-guided digital strategy and campaign to launch the prize and build a community of outstanding teachers and teacher champions. Through a website redesign and #TeachersMatter campaign, the prize garnered thousands of applications from all around the world.
- Conducted influencer research, resulting in coverage by high profile blogs like Virgin.com and influencers like Craig Newmark & Shakira’s foundation
- Developed a detailed timeline for launch with a multilingual website, ad campaign, and social accounts on the main platforms
- Created social media and a wealth of blog content to engage the community.