At Netroots Nation this month I gave a training on how to win the Internet, taking lessons and highlights from our experience bringing science to nonprofits and from the world of politics. I asked a kind woman in the audience to share part of my training on Facebook Live, and now y’all can enjoy it:
Watch the video to hear what strategies and tools we recommend you use to win the internet — such as Crowdtangle to find top stories and Attentive.ly to identify top influencers in your network.
Most nonprofits can’t afford fancy marketing, but these tools mentioned here are very accessible, and Attentive.ly is currently being incorporated into the Blackbaud suite of tools.
Why are tools like these important? To be relevant, you need to know what’s happening in the wider world. We should not be complacent in a rapidly evolving internet ecosystem! During the last election cycle, Saturday Night Live was crushing it by being tuned into what leading candidates were doing online. They made fun of Trump retweeting random Americans, but to the public it can come across as being accessible and a regular guy. He was able to parlay online influence into incredible power.
Digital-driven movements succeed through the power of people. Dale Carnegie was right: It’s important to make friends in order to persuade people effectively. The game has changed and a reality TV star has become the most successful online influencer in history as the leader of the free world. Silicon Valley startups and major corporations have understood the power of microinfluencers for years.
Here I show how you can use free or low cost tools through platforms like Hootsuite and Instagram to build relationships with those people who have reach and relevance in key communities. You can use cutting edge techniques in influencer engagement and smart segmentation to get the right message to the right person at the right moment for maximum outreach, organizing, and advocacy.
At Fission, we have an awesome and diverse culture with inclusivity baked in, and this diversity helps us strategize, write content that speaks to diverse and influential audiences, and connect clients to them. We would be excited to show you how!
Cheryl Contee (@ch3ryl) is CEO of Fission Strategy and Co-Founder of Attentive.ly. Email her cheryl [at] fissionstrategy.com with any questions.