When one of America's leaders in online progressive media needed insight into a refreshed & competitive social media-targeted strategy, AlterNet turned to Fission Strategy. We completed a comprehensive report that among other findings, indicated the importance of Reddit and Digg, social news sharing sites, in driving traffic to AlterNet. Then we trained & coached the entire staff on cutting edge techniques such as Twitter distribution & analysis for AlterNet stories in advance of a planned redesign of their site.