Fission designed and built a Facebook application for the American Cancer Society to complement the launch of its “More Birthdays” campaign. Fission designed the application to encourage users to both “donate” their own birthday (i.e. ask friends to give to ACS instead of buying them presents), and to reach out to their network to invite them to donate their birthdays. A key feature of the application is its integration with existing ACS "backend" database. The application captures users' information for automated transfer into their main Siebel database. Donations are handled by Convio, and results are integrated with the More Birthday's SQL Server database automatically.